174 New Patients Recorded From February To May
New patient performance strengthened after February, with March and May both reaching 51 and April holding at 41.
01
Summary
What Happened Across The Period
Demand Stayed Active Across Search And Social
Google Ads clicks stayed tightly grouped between 153 and 160 each month, while Meta delivered more than 1.09M reach across the period.
Clearer Conversion Visibility After The First Enquiry
April produced the most patient-related opportunities and calls, although enquiry quality and attribution can still be sharpened to make booked-to-attended performance easier to read.
Turn Steady Demand Into Clearer Patient Progression
The clearest next step is stronger lead handling, cleaner source tagging, and timely approval of the next campaign and content pieces.
02
Learned
What The Period Made Clear
March And May As The Strongest New Patient Months
Performance moved from 31 in February to 51 in March, settled at 41 in April, and returned to 51 in May, showing clear momentum after the softer February starting point.
April As The Busiest Month For Opportunities And Calls
April recorded 16 patient-related opportunities and 22 patient-related calls, making it the busiest month for enquiry activity across the period.
One Meta Creative Leading Clicks Each Month
“Why Regular Dental Cleans Matter More Than You Think” was the top-clicked Meta asset each month, giving the campaign a clear creative signal to build on.
Balanced May Website Traffic Across Paid And Organic
May website traffic was balanced between Paid at 561 visitors and Organic at 556, with another 512 under unlabelled (none) traffic and 207 attributed to landing page traffic.
03
Results
The Clearest Business Outcomes First
New Patients
174
Total across February to May 2026
Opportunities
53
Patient-related opportunities across February to May
Calls
64
Patient-related calls across February to May
May Visitors
2,020
Current website visitor snapshot, up 2.8%
04
Creatives Delivered
Reels Delivered For The Account
The featured reels below highlight the creative themes developed across the account, with additional assets available within each expanded group.
Educational & New Patient Offer Videos
These links support patient education and offer-led acquisition content.
Dr. Shahid: Branding, Consultation, Routine Checks, etc.
This group leans into brand familiarity, trust, and consultation-led messaging.
View remaining video links
- Drive link 3
- Drive link 4
- Drive link 5
- Drive link 6
- Drive link 7
- Drive link 8
- Drive link 9
- Drive link 10
- Drive link 11
- Drive link 12
- Drive link 13
- Drive link 14
- Drive link 15
- Drive link 16
- Drive link 17
- Drive link 18
- Drive link 19
- Drive link 20
- Drive link 21
- Drive link 22
- Drive link 23
- Drive link 24
- Drive link 25
- Drive link 26
- Drive link 27
- Drive link 28
- Drive link 29
- Drive link 30
AI Voiceover Videos
These videos are currently pending approval before release.
View remaining video links
05
New Patient Numbers
New Patient History Through The Present Period
Month By Month History
Historical new patient performance from 2023 through May 2026
Month
2023
2024
2025
2026
January
192023
282024
572025
482026
February
282023
262024
562025
312026
March
362023
212024
292025
512026
April
182023
222024
272025
412026
May
292023
282024
262025
512026
June
222023
322024
242025
-2026
July
282023
342024
262025
-2026
August
242023
152024
332025
-2026
September
282023
422024
252025
-2026
October
132023
252024
222025
-2026
November
332023
402024
432025
-2026
December
292023
162024
502025
-2026
May 2026 Result
May closed at 51 new patients, matching March 2026 as the strongest month of the year so far.
Month On Month
Compared with April 2026, May added 10 more new patients, which is a lift of roughly 24.4%.
Year On Year
Compared with May 2025, the practice improved from 26 to 51 new patients, a gain of 96.2%.
06
Leads
Opportunity Performance By Month And Breakdown
February
Google Ads-led month
10
patient-related opportunities
Source Mix
Most enquiries were driven by Google Ads.
Google Ads9
Webchat1
Stage Progression
Early-stage leads still outweighed later progression this month.
Not interested5
Appointment booked3
Attended1
Treatment done1
Status Split
Lost: 5
Open: 4
Won: 1
March
Broader source spread
14
patient-related opportunities
Source Mix
Webchat became a more meaningful share of patient-related enquiry volume.
Google Ads9
Webchat5
Stage Progression
Booked stages held a strong share, with attended movement still present through the month.
Not interested5
Appointment booked5
Attended3
Treatment done1
Status Split
Lost: 6
Open: 7
Won: 1
April
Highest-volume month
16
patient-related opportunities
Source Mix
Google Ads remained the dominant enquiry driver.
Google Ads13
Webchat3
Stage Progression
Attended-stage movement was still the strongest of the four months.
Not interested4
Appointment booked3
Attended9
Status Split
Lost: 4
Open: 12
May
Attribution needs tightening
13
patient-related opportunities
Source Mix
Webchat led the month, with a notable share still unlabelled.
Webchat6
Unlabelled4
Google Ads3
Stage Progression
May skewed more heavily to non-progressing opportunities.
Not interested7
Appointment booked3
Attended3
Status Split
Lost: 7
Open: 6
Volume Shift
April peaked at 16 patient-related opportunities, which was 60% higher than February and 23.1% higher than May.
Quality Signal
April also recorded 9 attended-stage opportunities, making it the month with the strongest downstream movement, not just the highest lead count.
Operational Focus
May needs the closest attention: webchat became the largest source, 30.8% of entries were unlabelled, and more than half of opportunities sat in not interested.
07
Calls
Call Performance Overview
February
100% answered
16
patient-related calls
16Answered
8First-time callers
0Missed calls
First Time Caller Mix
Yes: 8No: 8
Tracking Number Split
Google Ads: 12Pool: 4
No missed calls were recorded in February. Every patient-related call logged for the month was answered.
March
1 busy call
11
patient-related calls
10Answered
8First-time callers
0Missed calls
First Time Caller Mix
Yes: 8No: 3
Tracking Number Split
Google Ads: 9Pool: 2
No missed calls were recorded in March. One patient-related call was marked busy, but none were logged as missed.
April
Peak call month
22
patient-related calls
20Answered
10First-time callers
2Missed calls
Answer And Miss Mix
Answered: 20Missed: 2
First Time Caller Mix
Yes: 10No: 12
Tracking Number Split
Google Ads: 11Pool: 11
View missed call details
- Liam DallimoreApril 22, 2026 at 11:14 AM
Contact: +61423686902
Source: South Perth Dental Surgery Google Ads - RachelApril 7, 2026 at 11:22 AM
Contact: +61468331998
Source: South Perth Dental Surgery Google Ads
May
1 missed call
15
patient-related calls
14Answered
12First-time callers
1Missed call
Answer And Miss Mix
Answered: 14Missed: 1
First Time Caller Mix
Yes: 12No: 3
Tracking Number Split
Google Ads: 13Pool: 2
View missed call details
- UnknownMay 14, 2026 at 1:39 PM
Contact: +61417994825
Source: South Perth Dental Surgery Google Ads
Call Peak
April was the clear high point with 22 patient-related calls, up from 11 in March and 15 in May.
Answer Rate
Answer rates stayed strong throughout the period, including 100% in February and above 90% in both April and May.
Recovery Opportunity
Only three missed calls were logged across April and May, but all came from the Google Ads number, which makes follow-up especially valuable.
08
Google Ads
Monthly Ad Performance
February
155 clicks
- Total spentA$2.32K
- CPCA$14.97
- CTR7.81%
February established a strong benchmark for search efficiency. It produced the highest CTR of the four-month period, which suggests the account was closely aligned with high-intent searches even before later volume gains arrived.
March
154 clicks
- Total spentA$2.43K
- CPCA$15.77
- CTR7.72%
March held click volume almost perfectly flat against February while spending slightly more. That stability points to reliable search demand, with only a mild softening in efficiency rather than any real drop in interest.
April
153 clicks
- Total spentA$2.6K
- CPCA$16.98
- CTR6.87%
April was the least efficient month on a CPC and CTR basis, yet it coincided with the strongest patient-related opportunity and call volume elsewhere in the report. In practical terms, search traffic became more expensive, but it still appears to have helped support meaningful patient demand.
May
160 clicks
- Total spentA$2.47K
- CPCA$15.44
- CTR7.26%
May delivered the highest click count of the period while improving efficiency versus April. That combination of slightly lower CPC and higher traffic is a positive sign that the account regained momentum after April’s more expensive month.
09
Meta Ads
Monthly Campaign Totals
February
1,118 clicks
- SpendA$833.44
- Reach / Impressions191,920 / 314,669
- Blended CPC / CTRA$0.75 / 0.36%
- HighlightNew Patient Offer led reach · Regular Cleans video led clicks
February’s strongest acquisition signals came from two directions: the New Patient Offer reached the largest audience, while Why Regular Dental Cleans Matter More Than You Think generated the most clicks. That suggests both offer-led and education-led messaging were already resonating.
March
1,735 clicks
- SpendA$1,472.36
- Reach / Impressions385,494 / 581,897
- Blended CPC / CTRA$0.85 / 0.30%
- HighlightNew Patient Package led reach · Regular Cleans video led clicks
March was the biggest Meta month by both spend and click volume. The scale-up widened reach substantially, but the softer blended CTR shows that increased awareness came with less efficient engagement than February.
April
1,428 clicks
- SpendA$1,033.23
- Reach / Impressions262,664 / 396,853
- Blended CPC / CTRA$0.72 / 0.36%
- HighlightNew Patient Offer led reach · Regular Cleans video led clicks
April improved on March’s blended CPC while returning to February’s stronger blended CTR level. The consistent performance of the regular-cleans creative suggests that educational content remained a reliable click driver even as media efficiency improved.
May
1,441 clicks
- SpendA$1,082.18
- Reach / Impressions255,575 / 389,256
- Blended CPC / CTRA$0.75 / 0.37%
- HighlightWhitening Maintenance led reach · Regular Cleans video led clicks
May kept efficiency steady and produced the strongest blended CTR of the Meta period. The shift in reach leadership toward Whitening Maintenance suggests cosmetic and maintenance messaging were both becoming useful attention drivers by the end of the reporting window.
10
SEO
Website Traffic Overview For May
2.02K
Visitors in May
Traffic Read
The traffic mix suggests South Perth is not relying on one single acquisition path. Paid and Organic were almost equal in scale, while direct or unlabelled traffic still made up a large part of the monthly picture. That balance is a positive sign because it shows the practice being discovered through both active campaign activity and broader search visibility, rather than depending on only one channel.
Source Breakdown
Website traffic reached 2.02K visitors in May, up 2.8% versus the previous 31 days. Paid and Organic were nearly equal, with a substantial share still attributed to direct or unlabelled traffic.
- Paid561 visitors
- Organic556 visitors
- (none)512 visitors
- Landing page207 visitors
- Cpc92 visitors
- Referral52 visitors
- (not set)32 visitors
- Other minor sources6 visitors combined
11
Google Business Profile
Google Business Profile Overview For May
Total views
1.69K
Current last-30-days profile view
Search / Maps
1.24K
Search, plus 459 maps views
Website visits
96
Clicks through from the GBP listing
Calls
64
Calls generated through the GBP listing
GBP Read
Google Business Profile visibility remained healthy, with search-led exposure doing most of the work and map discovery still contributing meaningfully. The profile is also generating direct business actions through both calls and website visits.
12
Landing Pages
Landing Pages Supporting New Patient Acquisition
Landing Pages Supporting Acquisition
South Perth Dental Surgery currently has two active landing page paths supporting enquiry generation. One is the dedicated new patient offers page, while the other is the main landing page path used within the broader funnel.
- New patient offerssouthperthdentalsurgery.com.au/new-patient-offers/
- Main landing pagesouthperthdentalsurgery.com.au/landing-page/
- Supporting traffic signal207 landing page visits recorded in May
The landing page remained part of the traffic mix in May and continues to support campaign conversion activity.
13
Additional Notes
Approvals Pending
Fresh Topics
The team needs approval on the proposed fresh topics for the next shoot.
Campaign Plan
The campaign plan is prepared and awaiting sign-off before rollout.
AI Voiceover Videos
The AI voiceover videos are still pending approval and should be confirmed before release.
14
Wins
The Strongest Takeaways To Carry Forward
New Patient Performance Strengthened After February
The account reached 51 new patients in both March and May, with April still holding above February.
Google Ads Demand Stayed Steady Across The Period
Clicks barely moved month to month, which suggests consistent search interest even while CPC shifted.
Meta Delivered A Repeatable Creative Winner
The regular-cleans educational video led clicks every month, giving the team a clear creative direction to build on.
GBP And Website Activity Showed Active Local Intent
May performance shows real business actions through local profile calls, website visits, and balanced paid-organic site traffic.
15
Action Plan
What We Are Doing Next And Why
-
1
Approve The Next Creative And Campaign Assets
The fresh topics, campaign plan, and AI voiceover pieces are already queued. Final approval helps the team move quickly into the next production and rollout cycle.
-
2
Tighten Source Tagging And Lead Classification
Mixed enquiry types and unlabelled source rows make attribution harder to read than it should be. Cleaning this up will make future reporting sharper and lead quality easier to trust.
-
3
Build On The Strongest Proven Hooks
The top Meta creative and the stable Google Ads click trend give a strong base. The next month should lean into those proven themes while improving the path from enquiry to booked patient.